This practical handbook is designed for everyone interested in supplying cut flowers to the EU. It is divided into four sections. Section 1 covers the markets of the 15 EU member states and Switzerland, looking at what they have in common and their differences, and covering six major markets in detail. Section 2 features production, post-harvesting handling and markets for the following selected products which offer potential for Commonwealth exporters: alstroemeria, carnations, eustoma, gypsophila, roses, zanthedeschia, bulbs and corms, summer flowers, orchids, tropical exotic flowers and foliage. Section 3 presents concise specialist articles on topics common to all markets and products: marketing, new product formulations, air freight and handling, audit and traceability, pack houses, crop and product development trials. The final section gives details of regulations, standards, contacts and trade fairs.
'This ambitious and methodologically sophisticated study offers a contribution to the ongoing debate on trade liberalisation and South Asian economy and market.' - Journal of International Trade Law and Policy, Vol. 7 No. 1, 2008.
Section 1 market overview: the European Union; Europe as a market; international trade; suppliers to the European Market; structure of the European market; the major market of Europe - Germany, UK, France, the Netherlands, Italy , Switzerland, Sweden. Section 2 Product studies: alstroemeria, carnations; eustoma; gypsophila; roses, zanthedeschia; bulbs and corms; summer flowers; tropical exotics (orchids); tropical exotics (ornamental foliage). Section 3 Specialist topics: marketing; new product formulations; airfreight and handling; audit and traceability; code aims and objectives; management responsibilities and documentation; code contents; MPS - the Dutch Floriculture Environment Project; pack houses; summary; product or crop; key issues associated with start-up; key competitive issues; e-business; market price information; the Euro.