Guidelines for Exporters of Cut Flowers to the European Market

Author(s): na

Floriculture

This practical handbook is designed for everyone interested in supplying cut flowers to the EU. It is divided into four sections. Section 1 covers the markets of the 15 EU member states and Switzerland, looking at what they have in common and their differences, and covering six major markets in detail. Section 2 features production, post-harvesting handling and markets for the following selected products which offer potential for Commonwealth exporters: alstroemeria, carnations, eustoma, gypsophila, roses, zanthedeschia, bulbs and corms, summer flowers, orchids, tropical exotic flowers and foliage. Section 3 presents concise specialist articles on topics common to all markets and products: marketing, new product formulations, air freight and handling, audit and traceability, pack houses, crop and product development trials. The final section gives details of regulations, standards, contacts and trade fairs.

$30.00(NZD) RRP $79.95(NZD)


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'This ambitious and methodologically sophisticated study offers a contribution to the ongoing debate on trade liberalisation and South Asian economy and market.' - Journal of International Trade Law and Policy, Vol. 7 No. 1, 2008.

Section 1 market overview: the European Union; Europe as a market; international trade; suppliers to the European Market; structure of the European market; the major market of Europe - Germany, UK, France, the Netherlands, Italy , Switzerland, Sweden. Section 2 Product studies: alstroemeria, carnations; eustoma; gypsophila; roses, zanthedeschia; bulbs and corms; summer flowers; tropical exotics (orchids); tropical exotics (ornamental foliage). Section 3 Specialist topics: marketing; new product formulations; airfreight and handling; audit and traceability; code aims and objectives; management responsibilities and documentation; code contents; MPS - the Dutch Floriculture Environment Project; pack houses; summary; product or crop; key issues associated with start-up; key competitive issues; e-business; market price information; the Euro.

General Fields

  • : 9780850926637
  • : comsec
  • : comsec
  • : January 2001
  • : 210mm X 148mm X 14mm
  • : United Kingdom
  • : books

Special Fields

  • : 382.14159094
  • : 200
  • : Illustrations (chiefly col.), maps (some col.)
  • : na
  • : Paperback