Grassroots Marketing

Author(s): Shel Horowitz

Business/Financial

Horowitz's key assumption is that the diverse entrepreneurs who need this book will have one thing in common - they won't have much money to spend on marketing efforts. This revised edition of "Marketing Without Megabucks" (1993) offers some grassroots tips.


Product Information

General Fields

  • : 9781890132682
  • : 110674
  • : 110674
  • : June 2000
  • : 250mm X 197mm X 17mm
  • : United States
  • : books

Special Fields

  • : 658.8
  • : 352
  • : illustrations
  • : Shel Horowitz
  • : Paperback
  • : Revised edition